The Natural View: Innovations in Joint Support Video
Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories Marketing are joined by Eric Anderson of NXT USA, Inc., to discuss the trends in plant-based ingredients and the science-backed benefits of the branded ingredient TamaFlex® to help improve joint flexibility and soothe soreness due to activity.
Joint health isn't just for aging consumers. Nearly one in three people aged 18 to 64 either have doctor-diagnosed arthritis and/or report joint discomfort symptoms. That's why it's important for all adults to actively support and maintain their joint health.
NXT-USA launches vegan Ayurvedic joint health ingredient amid renewed interest in naturality - 23 Nov 2020
NXT USA has introduced a new vegan joint health product called TamaFlex®. The plant-based blend features a proprietary combination of the Ayurvedic ingredients tamarind seed and turmeric rhizome extracts that can help inhibit inflammation.
The joint health supplement category appeals to three main consumer groups, offering plenty of room for new products, concepts and users. Surprisingly, the fastest-growing group of individuals having knee replacement surgery is not the retirement-age crowd, but those under 50.
The manufacturer of a joint health supplement on the human market based on Ayurvedic principles believes new data on its effect on horses will help upend a somewhat sleepy market.
Eric Anderson has been at the forefront of marketing evidence-based, IP-protected ingredients to quality-forward responsible brands. Tune in as Anderson sits down with Insider senior editor Todd Runestad.