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The Natural View: Innovations in Joint Support Video

Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories Marketing are joined by Eric Anderson of NXT USA, Inc., to discuss the trends in plant-based ingredients and the science-backed benefits of the branded ingredient TamaFlex® to help improve joint flexibility and soothe soreness due to activity.

The new natural plant-based ingredient for a lifetime of joint health

Joint health isn't just for aging consumers. Nearly one in three people aged 18 to 64 either have doctor-diagnosed arthritis and/or report joint discomfort symptoms. That's why it's important for all adults to actively support and maintain their joint health.

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NXT-USA launches vegan Ayurvedic joint health ingredient amid renewed interest in naturality - 23 Nov 2020

NXT USA has introduced a new vegan joint health product called TamaFlex®. The plant-based blend features a proprietary combination of the Ayurvedic ingredients tamarind seed and turmeric rhizome extracts that can help inhibit inflammation.

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Opportunities in the joint health market

The joint health supplement category appeals to three main consumer groups, offering plenty of room for new products, concepts and users. Surprisingly, the fastest-growing group of individuals having knee replacement surgery is not the retirement-age crowd, but those under 50.

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Emerging horse data to help Ayurvedic joint supplement manufacturer make waves in new market

The manufacturer of a joint health supplement on the human market based on Ayurvedic principles believes new data on its effect on horses will help upend a somewhat sleepy market.

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How to market branded ingredients with integrity – podcast

Eric Anderson has been at the forefront of marketing evidence-based, IP-protected ingredients to quality-forward responsible brands. Tune in as Anderson sits down with Insider senior editor Todd Runestad.

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NXT USA launches vegan Ayurvedic joint health ingredient amid renewed interest in naturality

NXT USA, a new nutraceutical ingredients supplier, recently announced the launch of a new joint health ingredient called TamaFlex®, which was evidenced by a 2019 study to significantly improve comfort, flexibility, and joint function as quickly as 14 days.

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